Built for practical application.
Determine whether a customer problem, reachable market, credible solution mechanism, and willingness to pay justify the next investment tranche.
Replace idea attachment with disciplined evidence. Twelve workbook sheets build a testable venture thesis, structured customer discovery, problem evidence, reachable-market and alternatives analysis, experiment thresholds, results, minimum gates, a validation scorecard, decision log, governance, and independent QA. Includes a tailored implementation guide and the Officiora Originals license.
Putting this resource to work
Suggested workflow based on the resource’s published scope. Adapt it to your organization and review the included instructions before use.
Before you begin
State the venture idea, identify prospective customers, and set a bounded test budget. Write down the assumptions that would need to be true for the idea to deserve further investment.
Suggested workflow
Use customer discovery and problem evidence to shape experiments. Set success and failure thresholds before reviewing results, examine alternatives available to customers, and retain evidence that contradicts the original idea. Use the scorecard and decision record to explain whether the next step is justified.
Review before relying on the result
Interest and compliments are not the same as demonstrated demand. Match the strength of the evidence to the commitment being considered and preserve reasons to pause or revise the idea.